How to Do Keyword Research for SEO

Once you’ve learned the best way to appear on search engine results, we’ll identify the keywords to focus on in your site’s contents, and then make that content appealing to both the search engines and users.

Keyword Research

The value of conducting search engine optimization lies in knowing your market’s needs and the way they search for your information, services or products.

Keyword research can provide you with specific information about your searches which can assist you in answering questions such as:

  • What do people search for?
  • The number of users looking for it?
  • What format do they need the information?

The chapter in this section will discover methods and tools to discover the information you need, as well learning techniques that will aid you in avoiding mistakes in keyword research and create solid content. Once you know the way your people are looking in search of your site’s content you’re able to discover a new realm of SEO that is strategic!

Before conducting keyword research, you should be sure to ask questions.

Before you can assist businesses grow by using SEO it is essential to know the person the company is, what their clients are, and what their needs are.

These are the areas the place where many corners are cut. Many people skip this vital step of planning because the research process takes time and what’s the point of doing it to research keywords when you know the terms you’d like to achieve?

The problem is that the keywords you wish to get ranked on and the things your target audience really wants are usually two completely different things. focusing on your target audience and using the data from keywords to gain insight into your audience will result in more effective campaigns than using random keywords.

Here’s an illustration. Frankie and Jo’s (a Seattle-based vegan ice cream shop that is gluten-free) has heard of SEO and is seeking help to improve the way they appear in organic results. To help them, it is important to first learn more about their clients. To do so, you might ask questions such as:

  • What kinds of desserts, ice creams and snacks. What are people looking for?
  • Who is looking for these phrases?
  • What are people looking for when they search for snacks, ice cream or desserts. ?
    • Do you notice any seasonal patterns all through the year?
  • How do people find Ice cream?
    • What words are they using?
    • What questions are they asking?
    • Are there more searches being conducted via mobile devices?
  • Why do people want Ice cream?
    • Are you looking for health-conscious ice cream or are they simply seeking to satisfy a sweet craving?
  • Where can potential customers be found locally, nationally or even internationally?

Finally — and this is the question that’s really important: how can you by providing the most relevant content on Ice cream that will build the community and satisfy the needs of those looking for it? The answer is a vital plan of action that will guide your keyword research and assist you to create better content.

What’s the meaning of that word?

If you’re confused by one of the terms mentioned in this section Our SEO glossary can assist!

Check out chapter 3 definitions

What terms are people looking for?

You might have a method to describe what you do however, how will your potential customers find the service, product, or information you offer? This is the first essential step when conducting keyword research.

Discovering keywords

You probably have some keywords in your the back of your mind that you want to achieve a high ranking for. They could be related to your company’s products, services or any other topic you have on your website addresses address. They are excellent starting points for your research. So, start there! Enter these keywords into a search engine to determine the average monthly volume of searches and related keywords. We’ll discuss search volume more in-depth in the next section however, in the initial search phase, it could assist you in determining which variations of your keyword are the most popular with users.

When you input your seed keywords in the tool to research keywords and you’ll begin to find other keywords, popular questions and subjects for your blog posts that you may not have thought of.

Let’s take the example of a florist who is specialized in weddings.

When you type “wedding” and “florist” into a search tool for keywords and you will find relevant, popularly searched for terms for example:

  • Wedding bouquets
  • Bridal flowers
  • Wedding flower shop

When you are trying to find relevant keywords to your site, you’ll likely find that the volume of searches for the keywords you choose to target varies. While you should definitely focus on terms that your target audience is looking for, in certain instances it could be advantageous to target keywords that have smaller search volumes because they’re not as competitive.

As both high and low-competition keywords are beneficial for your site Understanding the search volume will aid you in deciding which keywords to use and selecting those that can give your website the most advantages in terms of strategic value.

How often are these keywords used?

Uncovering search volume

The greater the volume of searches for a specific keyword or expression, the greater effort is required to obtain better positions. It is sometimes described as keyword difficulty, and sometimes incorporates SERP features. For instance, when a lot of SERP features (like highlighted snippets of text such as knowledge graphs, carousels or carousels) are blocking the page that a keyword is displayed on and the search engine’s difficulty increases, it will. Large brands typically take up some of the first 10 result pages of large volumes of keywords. If you’re only beginning your journey on the internet and looking for similar keywords, the difficult task of gaining rankings may take years of hard work.

Generally speaking, the greater the number of searches, the more the amount of competition and effort needed to get organic rankings achievement. Don’t go too low it is possible to not attract any visitors to your website. In most cases, it’s beneficial to focus on highly specific, less competitive keyword phrases. In SEO we refer to them as long-tail keywords.

Learning about the Long Tail

It would be fantastic to be the first to rank for the term “shoes “… or would it?

It’s great to work with keywords that receive 50,000 searches every month, or five thousand searches per month, but in actuality they are only a small portion of the searches that are performed online. Indeed, terms with high volume of searches might even suggest ambiguous intentions when you are targeting these terms may be a risk to driving people to your website who’s goals aren’t in line with the information you provide on your site.

Be aware of these less-popular terms. Long tail keywords that have smaller search volumes often are more successful because people are more precise and deliberate when they search. For instance, a person looking to find “shoes” is probably just searching. However anyone looking for “best price red womens size 7 running shoe” virtually has their wallet open!

Be strategic when it comes to the volume of searches

After you’ve found relevant terms to your site , and their related volume of searches It’s time to become more effective by analyzing your competitors and deducing the ways that searches differ based on the time of year or geographical place of residence.

Keywords used by competitors

It is likely that you will compile a variety of terms. How do you decide which you should focus on first? It’s an excellent idea to prioritize keywords with high volume that your competitors aren’t yet ranking on. On the other hand you can also determine the keywords that your competitors are currently ranking for and then prioritize them. This is great if you wish to make the most of opportunities that your competitors have missed however the latter is a more aggressive method that allows you to compete in the same keywords that which your competitors already perform very well on.

Keywords sorted by season

Being aware of the seasonal trends can help in determining a content strategy. For instance, if you are aware that the “christmas box” starts to increase in the months of October and the month of December throughout the United Kingdom, you can make content in advance in advance and then give it a major promotion during these months.

Keywords by region

You can focus your efforts on an area by narrowing your search results to specific counties, towns or states on Google Keyword Planner. Google Keyword Planner or evaluating “interest by subregion” in Google Trends. The research that is specific to a particular location can help to make your content better suited to the viewers. For instance, you could learn that in Texas the most popular name for a large vehicle will be “big rig,” while in New York, “tractor trailer” is the term used.

Which format is most appropriate for the purpose of the user?

In the second chapter in Chapter 2, we learnt about SERP features. The background information will assist us in understanding how users prefer to consume information related to specific keywords. The format Google decides to present results for a search is based on the intent of the searcher, and each query is unique to it’s own. Google states these goals as part of its Quality Rater guidelines as “know” (find information), “do” (accomplish a target), “website” (find an exact website) and “visit-in-person” (visit a local company).

Although there are thousands of search options Let’s take a close look at five main types of intention:

1. Informational queries:The searcher needs information like an artist’s name, or the elevation of the Empire State Building.

2. Search queries for navigation: The user would like to visit specific locations on the Internet for example, Facebook or the home page of the NFL.

3. Transparency queries: A user is looking to take action like purchase an airline ticket or listen to music.

4. Investigating commercial: the user is looking to compare different various products and choose the most appropriate one that meets their needs.

5. Local search queries: The person is looking for something local like a nearby cafe, doctor, or a music venue.

A crucial aspect of the process of researching keywords is to look at the SERP of the keywords you are looking to rank for to have a better idea of the intent of the searcher. If you’re trying to figure out what kind of content your public wants, take a look at the SERPs!

Google has studied the results of billions of search queries to try to offer the most sought-after information for each keyword.

With the shopping carousel it is possible to conclude that Google has found that a lot of people searching in search of “dresses” want to shop for dresses on the internet.

Additionally, there is an Local Pack feature for this keyword, which suggests Google’s intention to aid users who may be seeking local dress shops.

In the event that the question is unclear, Google will also sometimes add an “refine by” feature to assist users to specify what they are searching for more. In this way the search engine is able to deliver results that will better assist the user in completing their task.

Google has a wide variety of search results it will display based on the query. Therefore, should you decide to focus on keywords, you should look at the SERP to determine what kind of content you’ll need make.

Methods for assessing the importance of a term

What value can the use of a keyword bring to your site? These tools can help to answer this question, and they’re excellent additions to your keyword tools:

  • Moz Keyword Explorer You can type in a keyword using Keyword Explorer and get information like monthly search volumes as well as SERP feature (like the local pack or highlighted excerpts) which are ranked for the keyword. This tool provides precise data on search volume using real-time clickstream data. For more information on how we’re generating our keyword data, be sure to check out Announcing Keyword Explorer .
    • Benefit! Keyword Explorer’s “Difficulty” score can aid in narrowing your search terms to keywords you stand the most chance of being ranked for. The more difficult a keyword’s score is greater, the more difficult it will become to be ranked for the keyword. More information about keywords Difficulty.
  • Google Keyword Planner The Google’s AdWords Keyword Planner has historically been the most popular beginning place to conduct SEO Keyword research. It is, however, a bit limited. Keyword Planner does restrict search volume data by mixing keywords into huge chunks of range and search volume. For more information read Google Keyword Planner’s dirty Secrets.
  • Google Trends Google’s trending keyword tool is excellent for identifying seasonal variations in the keywords. For instance, “funny halloween costume ideas” is most prevalent during the months leading up to Halloween.
  • AnswerThePublic – This tool for free is able to answer questions that are frequently searched about a specific keyword. Bonus! This tool can be used together with another tool that is free, Keywords Everywhere to make ATP’s suggestions more relevant according to the volume of searches.
  • SpyFu Tool for Keyword Research It provides some interesting competitive keyword information.